In simple terms, Marketing Cloud is a platform that allows your business to deliver a personalised customer journey across all devices and across all channels. This allows you to make the most of every single interaction you have with customers. Whether it is via mobile, email, social media or your website, this platform helps to drive engagement with customers and maintain a consistent brand experience at the same time.
Delivering the right message at the correct time to each customer is crucial. Marketing Cloud helps you to do this and makes managing the customer journey much more effective. Whatever phase of the relationship you are at, this platform delivers integrated solutions that speak to each customer personally. With data analytics included to track customer journeys, it is a piece of software which makes it easy to help customers on their journey with you.
An automated marketing tool, it has an intuitive interface which is simple to use yet contains powerful features. Marketing campaigns can be automated and then optimised for better results. The ability to segment and also integrate data helps to drill down into what is really happening.